SEO Starter Guide: The Basics Google Search Central Documentation

25 Jun SEO Starter Guide: The Basics Google Search Central Documentation

Our team of SEO consultants ensures your site attracts quality traffic and nurtures them into conversion, so you can grow your bottom-line. At WebFX, we offer completely personalized BHS Links SEO strategies tailored to your unique company’s needs, goals, industry, and more to maximize your revenue and bottom line growth. Ranking well in Google doesn’t mean you’ll be featured in generative answers. AI engines use different inputs and are trained to identify patterns, not positions. Getting cited in generative engines doesn’t follow the same playbook as SEO.

If you don’t use a platform that does this, you can use a sitemap generator tool. Typically, you can apply headings by highlighting the text in your word processor or website editor and choosing the appropriate style from the list. This guide will help you become more data-driven in your SEO efforts. Rather than haphazardly throwing arrows all over the place (and getting lucky every once in a while), you’ll put more wood behind fewer arrows. Before you do any of that, you have to first understand your website’s goals to execute a strategic SEO plan.

Marketing

Compare organic search visits to visits from other traffic sources to understand the impact of your SEO efforts. Such as direct visits, organic search, email, social, and so on. Use these insights to understand what visitors find most engaging. And uncover ways to refine your targeting and messaging to better attract your target audience.

• But for fast, actionable diagnostics, it’s still a useful product.
• Search engines like Google aim to present the most relevant information to users.
• You can then get recommendations on how to optimize for a particular search intent.
• Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.

#4 RankFast

SEO can help your website rank higher in search results and consequently drive more traffic to your website, it’s just that ranking and traffic are a means to an end. There’s little use in ranking if no one is clicking through to your site, and there’s little use in increasing your traffic if that traffic isn’t accomplishing a larger business objective. You can get a glimpse of user intent by Googling your desired keyword(s) and evaluating the current SERP. For example, if there’s a photo carousel, it’s very likely that people searching for that keyword search for photos.

We personalized the content by featuring a mortgage professional as the author, who wrote from a first-person perspective. The author’s expertise improved the E-E-A-T of the content, which is an important signal of quality content. We also structured key sections using bullet points to highlight specific takeaways we knew would align with common AI Overview questions. This helped us anticipate the types of follow-up queries users might ask. Just like people struggle to follow overly complex information, AI has a harder time understanding content that isn’t structured. It looks for recognizable patterns and direct language to interpret your message accurately.