What is local SEO? A complete local SEO guide for businesses

12 Jun What is local SEO? A complete local SEO guide for businesses

LinkedIn is a networking platform, so it rewards consistent engagement. Regularly posting, commenting, forging new connections, and messaging others signals the algorithm that you’re an active user. Digital marketers optimize LinkedIn pages for the same SEO Anomaly reason they use SEO for any webpage. Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks.

• However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings.
• They use algorithms to index and rank web pages based on relevance to a user’s query, providing a list of results for users to explore.
• For instance, SEO can help marketers create effective landing pages for their SEM campaigns.

Optimize on-page SEO in 8 steps

Also, aspects such as crawlability and structured data help search engines understand what your pages are about. This helps search engines understand your relevance and allows them to rank your pages higher. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.

They’ve been hit really hard by algorithm updates in the past year. From a peak of around 5M monthly visitors to now around 630K monthly visitors (at the time of writing this). So, hopefully, this gives you some inspiration to not be discouraged. Now is the best time to build an SEO-first media company because most don’t think it’s possible, so they’re not even trying. While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay. While the rise of ChatGPT has taken a lot of informational queries, Google is still king when it comes to most searches on the web.

Now that we’ve covered what influences your search ranking, it’s time for some actionable advice. Drawing from our experience with LinkedIn search engine optimization, we’ve compiled a list of hacks that will help you rank higher. When executed well, search engine optimization (SEO) tactics put your brand name at the top of search results—a huge win if you’re looking for more organic traffic and brand awareness. But ramping up your SEO efforts can feel overwhelming if you’re unsure where to begin.

Let’s dig into the practical tips for making your content not just seen but loved by both users and algorithms. SEO writing is about using the right words and phrases so that search engines know what your website is about. If your website manages to get a position on the top of search engine result pages, it can help establish your brand or business’s trust and credibility. The right amount of authorized backlinks will bring more benefits than having excessive links from spammy websites. For instance, the top results for “how to increase productivity in the workplace” contain a specific target keyword. Search engine algorithms help present more advanced search results for users based on the purpose of their search.

Optimise Your Pages (For Organic Traffic)

The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms.

Improve Technical SEO

For search engine rankings, high-quality content isn’t necessarily the most beautifully written, it’s the most helpful and relevant content for users. That means whatever’s on the page is designed to answer someone’s search query quickly and accurately. As you build authority, other websites may link back to your content—a strategy called link building. More backlinks to your website signals authority and interest in your content for search engines as well. The more you position your website and brand as an authority, the more search engines will prioritize your content in search results.